Effect of Reputation Management on Organisational Performance of First Bank Nigeria

Post by: ejem
April 1, 2023
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ABSTRACT

Employees and corporate reputation are unique resources that generate positive financial performance and ultimately create sustainable competitive advantage. Therefore, this study was undertaken to examine the relationship between reputation management and the organizational performance of First Bank Nigeria Limited. The specific objectives of the study were to determine the relationship between emotional appeal/social responsibility, work environment and leadership (reputation management dimensions), and organizational performance using qualitative and quantitative performance rates as measures of performance. In the study, we employed a survey research design. Primary and secondary data were collected for the study with a questionnaire as a research instrument. Data were analyzed using mean, standard deviation, and partial least squares PLS methods. The results of the study indicated that with regards to the effects of dimensions of corporate reputation on quantitative performance, vision and leadership (p<.01), workplace environment (p<.01), emotional appeal, and social responsibility (p< .01) are positively related to quantitative performance. Additionally, it was found that the dimensions of corporate reputation are also positively associated with qualitative performance. Vision and leadership (p<.05), workplace environment (p<.01), emotional appeal, and social responsibility (p<.01) are positively associated with qualitative performance. Finally, the findings indicated that dimensions of corporate reputation explain 38% of the variance in quantitative performance, and finally, the whole model explains 60% of the variance in qualitative performance. The study concluded that the heterogeneity that exists among corporate reputation variables/ dimensions as it relates to the performance of corporate organizations calls for re-engineering in order to explore the potential growth virtues embedded in corporate reputation that are yet to be adopted by organizations.

Keywords: Reputation Management; Organisational Performance; First Bank Nigeria

Eno, Ebele Jerry and Frederick O. Eze

FULL PDF | DOI: 10.5281/zenodo.7806560

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